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How to market an app in 2022 and beyond

How to market an app in 2022 and beyond

The best way to learn about the future of app marketing is to take a look at how it’s already being used today. Today’s most successful apps have one thing in common: They’re not just selling their products or services; they’re making their customers feel something. They make people laugh, cry, wonder and dream—and those emotions are what lead to word-of-mouth referrals and loyalty. In this blog, we explore several tips and tricks to make your app sticky and gain traction!

Market to Attitudes, Not Demographics


When it comes to marketing your app, you need to understand that demographics are not enough. In fact, they’re not even in the right ballpark. This is because psychographics can tell you a lot more about your audience than demographics can. For example, if you know that someone who purchases your product is likely to be male and between the ages of 25-35 with a college degree and high income, then their interests are going to be very broad—and therefore hard for you to market around effectively.

But if you understand that this person is an artist who has been looking for a way to make money from his art lately so he can spend more time creating it—and then create content based on those needs and motivations? Now we’re getting somewhere!

Use Online Communities


You should use social media as much as possible to grow your business. If you are a marketing agency or someone who wants to create an app, this is the best place for you. Social media gives you the ability to find and connect with your target audience and build trust with them. It also allows you to promote your product, get feedback from users and improve it over time. With new social media like Tik Tok, BeReal gaining popularity in recent times, you should look beyond the traditional social media platforms to target your audience. The key is to find out which platforms your audience are most active on and engage them there.

Market Through Influencers


Influencers are people who have a large number of followers on social media. They can help you market your app, but they’re not always the best way to market your app. You need to find the right influencer for your app if you want to get a good ROI. Depending on the problem your app solves, you have should explore different influence marketing strategies like;

  • Using celebrity influencers; is suitable for big brands targeting a broad audience
  • Using a group of micro-influencers; is suitable for gaining organic traction in local communities
  • UGC; User-generated content is suitable for experiential marketing for products or services that need validation from users or the product to encourage your audience to try your app.

Find and Build Loyal Fans


The best way to market your app is by building a loyal fan base. You can do this in several ways:

  • Engage them with content that is relevant to their interests. Don’t be afraid to talk about something that might not seem relevant, as it might just be what they’re looking for.
  • Give them a voice and let them help shape your product. Your fans are an invaluable source of feedback on how you should run things, so make sure they feel included and have an opportunity to contribute in some way if possible.
  • Make sure the product has good usability, high standards of quality, and a great user experience overall – even if it’s just making people smile when they use it!

Build Better Content


Content marketing is a great way to build your brand, increase app downloads and in-app action, and help you reach new customers. Content marketing can be used in countless ways—from creating blogs and infographics to running contests or even just sharing photos on social media. There are endless opportunities to create engaging content that will make people want to interact with your brand.

Create a Blog


Create a blog! Most businesses have blogs these days, but it’s still important if you want people to know what makes you different from other companies that sell similar products or services as well. The more information people can find about what makes your company unique, the better chance they’ll have of finding something special about what you offer that fits into their lives perfectly—and then buying.

Use Social Media to Drive Downloads


A great way to get more downloads is through social media. In fact, social media is probably the best platform for driving downloads and in-app action because you can reach a large audience right away. You can also use social media to drive customer acquisition by targeting users that are likely to be interested in your app based on their digital footprint (e.g., what they post on Instagram).

Social media is a great way to build your brand because it gives you an opportunity to connect with new audiences, who may become fans or customers down the line. Social media also gives your company more visibility so that people will know about you when they’re searching for something related to what you do or sell—and hopefully click through!

The future of app marketing lies in using social media and digital word of mouth, as well as leveraging the unique strengths of your product.


As you can see, social media is a great way to reach a large audience. It’s also a great way to build brand awareness, trust, loyalty and advocacy. I’d recommend using it as much as possible.

Start early!


A recent trend is the build-in-public approach. in this approach, founders start engaging their target audience while developing an app. This helps them build community and engage future customers from early on. It is also a good channel to get feedback from potential customers to make your product even better.

So don’t wait until January 1st to start planning your marketing strategy; instead, start thinking about how you’ll market your app now so that when the time comes for launch day (or even beta testing), everything is ready to go! That way, when customers come knocking at your door (or open up Google Play), they’ll already know what they’re getting into and be excited about it from the moment they hear about it.”



Marketing an app in 2022 and beyond isn’t just about getting downloads. It’s about finding and building loyal fans, building better content for your audience, and leveraging the unique strengths of your product. To do this successfully, you need to know who your audience is—and that means understanding how they use social media, what kind of content they like to consume, and how to reach them through online communities or influencers.

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