As businesses in Dubai’s ever-competitive landscape allocate more spending to digital channels, programmatic advertising in Dubai has been trending upwards and has become a vital tool for businesses looking to maximize their return on investment. Programmatic advertising has revolutionized the way businesses reach their target
The FIFA World Cup is almost here. Millions of people will be visiting the host country and watching the games online or following content related to the world cup on social media. This presents a huge opportunity for businesses to leverage digital marketing strategies to
In 2018, programmatic advertising accounted for 73% of digital ad spending in the United States. And it’s only expected to grow in popularity.
Ads are a fact of life, but they’ve never been more complicated. Between banner blindness and ad fatigue, it’s not surprising that consumers are doing their
The UAE is one of the most digitally advanced countries in the world. In fact, it’s been ranked as one of the top three countries with high-quality digital