Programmatic Ads

In 2018, programmatic advertising accounted for 73% of digital ad spending in the United States. And it’s only expected to grow in popularity. The Interactive Advertising Bureau (IAB) predicts that programmatic will reach $172 billion this year, representing 87% of total ad spend.

Ads are a fact of life, but they’ve never been more complicated. Between banner blindness and ad fatigue, it’s not surprising that consumers are doing their best to avoid ads altogether.

The UAE is one of the most digitally advanced countries in the world. In fact, it’s been ranked as one of the top three countries with high-quality digital infrastructure by PwC and Google.