The FIFA World Cup is almost here. Millions of people will be visiting the host country and watching the games online or following content related to the world cup on social media. This presents a huge opportunity for businesses to leverage digital marketing strategies to
In 2018, programmatic advertising accounted for 73% of digital ad spending in the United States. And it’s only expected to grow in popularity. The Interactive Advertising Bureau (IAB) predicts that programmatic will reach $172 billion this year, representing 87% of total ad spend.
Ads are a fact of life, but they’ve never been more complicated. Between banner blindness and ad fatigue, it’s not surprising that consumers are doing their best to avoid ads altogether.