Dubai's Bespoke Digital Marketing Agency

A good understanding of your target audience is very important in selecting a suitable digital marketing channel for your product. If you are selling a beauty product, for example, chances are you will find your customers on social channels like Instagram. On the other hand, if you offer professional coaching services, you might target audiences on platforms like LinkedIn where people engage better with professional content. Working with your digital marketing agency, you can map out a customer journey and adopt suitable content and channel strategy to engage your target audience on the right platform and acquire customers for your brand. Carrying out A/B testing across different platforms with a small budget prior to allocating your full campaign budget might also be helpful for making data-backed decisions on the best marketing channel for your product or service.

The cost of digital marketing varies depending on your industry, target market and offering. In general, the more competitive the keywords you want to target in your campaigns, the more expensive the campaign would be. Here are a few indicative costs across different marketing channels:
1. Social Media (Facebook, Instagram, LinkedIn, Tik Tok) - from AED 2,000 per month.
2. Google Ads - from AED 3,500 per month
3. Email - from AED 600 per month
Keep in mind that in addition to this budget you will have to pay a monthly retainer to a digital marketing agency if you are not running the campaigns yourself. Most campaign platforms offer different bidding strategies like CPC (Cost per click), CPM (Cost per 1000 impressions) which you can use to control your budget depending on your marketing objectives.

It is very important to define your marketing objectives clearly before starting any campaign. Here are a few tips to help you maximize ROI on your campaign spend:

1. Target Audience: define a very narrow target audience.
2. Channel Strategy: identity the channels that are most used by your target audience and focus your campaign spend on those channels.
3. Content Strategy: ensure your ad copy speaks to the needs of your target audience and provides a concise solution to address their needs.
4. Landing page: ensure the messaging on your landing page is consistent with the ad copy and that you have a clear CTA.

In today's digital economy, Digital marketing is a must. If you do not engage in some form of digital marketing, you are inadvertently channelling customers to your competition.

Start by understanding the customer journey of your target audience and identifying the touch points most critical to their buying decision. Based on this you can work on a digital marketing campaign that is optimized for the identified channels. A good digital marketing agency should be able to help you with this.

SEO means Search engine optimization. They are activities you carry out on your website and across other digital channels to help your website rank high on SERP (Search Engine Result Pages) like Google or Bing.

On-page SEO are activities carried out on your website to optimize it on SERP for specific keywords. These includes optimizing the website for mobile devices, optimizing page speed, adding Alt tags and meta descriptions.

Off-page SEO are activities carried out offsite to improve the ranking of your website on SERPs. This is often accomplished by trying to generate backlinks to your website which improves page ranking and DA (Domain authority). You can do this by generating high-quality content that other sites of high DA could link to.

Tik Tok had become a very popular social media channel, especially for younger people. It is a relevant channel for creating brand awareness and generating leads for businesses depending on their niche and target audience. Before making decision on whether to invest in Tik Tok marketing, you need to first understand your customers, their buying signals, and where you can find them at scale.

Some of the latest digital marketing trends include:
1. Use of AI in Digital Marketing for content creation and audience targeting.
2. Use of NFT's as a branding and marketing tool.
3. The Metaverse; creating a new level of customer experience and engagement through the metaverse and other Web 3.0 innovations.
4. Video marketing continue to be more dominant as marketers generate more engagement via videomarketing.
5. Omnichannel marketing: as the line between physical and online channels continue to blur, leveraging omnichannel marketing strategies is proving very beneficial in engaging customers at different touch points on their customer journey both online and offline.
6. Micro-influencer marketing: with limited budget and creativity, marketers create substantial buzz for brands by leveraging a pool of micro-influencers in target niches to scale their presence online.

It depends on the campaign objectives, target audience and offering. In general, we do not recommend running any campaigns for less than 6 months to make the best out of the marketing spend unless the campaign is specific to one event.

Depending on your campaign objective and offering; social media is very good for upper-funnel campaign goals like brand awareness but can also drive sales for low ticket e-commerce products like cosmetics, electronic items, etc. Google ads offer a diverse range of ad products to target customers at different stages of their customer journey and tend to work better for performance marketing where advertisers are looking for active leads or sales.

At Fitch Technologies, we offer a complete digital marketing solution which includes creation of all marketing collateral for a campaign like videos, posters, and ad copywriting.