The world goes mobile, bringing users and consumers with it.
For many businesses, the world has gone mobile and there’s no going back. With mobile phones and other devices, users can access information anytime, anywhere. This has caused a massive shift in how people communicate with each other and do business. More than half of all web traffic now comes from mobile devices, and that number is growing rapidly.
To keep up with this trend (and reach more customers), you need an app strategy that focuses on the user experience (UX) and connects your app to the web services your customers use every single day—services like Facebook or Google Drive, or something else entirely new they will download tomorrow… How do you develop an effective mobile app strategy? Here are 5 steps:
Step 1. Start with a great idea.
If you’re planning on building an app, the first step is to start with a great idea. But how do you come up with one? Start by asking yourself what problem your app will solve—and why it’s worth solving in the first place. If you can’t answer this question, then it’s time to find out more about your customers and their needs before moving forward. You don’t want to build something that doesn’t solve a real problem.
Once you’ve done that, think about what they’re trying to achieve by using your app (e.g., getting directions from point A to point B). Think about how they’re currently solving this problem—and also think about how hard or easy it is for them right now. Then think about how much easier or better off they could be if only there was an easier way!
Step 2. Find the right people, skills and processes.
Once you’ve made it past the idea phase and have decided to move forward with development, it’s time to find the right people. You’ll want a team of people with the right skill set who can build your app.
This team will be responsible for coding up all of your ideas into an actual working product that runs on mobile devices. The developer may also need another designer or two working on graphics, animation and visual design concepts to present during the process of development so that the end result is what you had in mind from day one.
Step 3. List your goals and develop your strategy.
The third step is to list your goals and develop your strategy.
- Don’t worry about other people’s goals—you’re the only one who can set realistic ones that work for you. Be ambitious, but stay realistic.
- Define measurable goals like download target over a specific period of time or customer acquisition target for a subscription-based app and then research the best marketing strategies that would help you achieve these goals. There are several marketing agencies in Dubai that can help you achieve the marketing goals defined in your strategy.
Step 4. Focus on design and user experience (UX).
The way your app looks and feels is important, but design goes beyond aesthetics. It’s also about the flow of the app and ease of use. The best mobile apps have great user experiences (UX). A user experience is how something feels to a person while they interact with it; it’s an emotional response as well as a rational one. This means that UX design affects both users’ emotions and their ability to find what they need on your app quickly and easily.
For example, let’s say you have a fitness app that helps people get fit through daily workouts. If you want people to keep using your app regularly—and not give up after just one day—you need them to feel motivated while they work out so they don’t lose interest! If you can create an experience where users feel good about themselves when they do their workout each day (or even look forward to doing it), then chances are good that more people will continue using the product after just one week than if there were no encouragement at all.
Step 5. Connect your app to the world outside of it…and set it free!
Now that you’ve got your app out there, it’s time to share the good news. The best way to do this? Marketing. Just because you built a great app doesn’t mean people will automatically download and use it—you need to let people know about it so they can enjoy your hard work.
Fortunately, marketing is something we’re experts at! We have many ways of getting our clients’ apps in front of their target audience. Our team can help with everything from designing effective advertising campaigns to setting up push notifications and in-app messaging tools that encourage users back into the app after they’ve had a chance to play around on their own for a while.
Conclusion
Whether you are launching a new product or looking for ways to engage with your customers, an app is one of the best tools for reaching your audience on their terms. It’s important to remember that the world goes mobile, bringing users and consumers with it. So whether you are already an established brand or just starting out, don’t be afraid of taking big steps forward!
