The UAE is one of the most digitally advanced countries in the world. In fact, it’s been ranked as one of the top three countries with high-quality digital infrastructure by PwC and Google. This means that businesses can easily reach their target customers through programmatic advertising, even if they don’t have a large budget or an in-house team to manage marketing campaigns.
In this article, we’ll explain why you should use programmatic ads to acquire new customers in the UAE and how they work exactly!
Programmatic ads in the UAE
The UAE is a highly competitive market, and you want to be sure that your programmatic ads are optimizing every aspect of their performance. Here are some ways you can do that:
Check the quality of your targeting by looking at the reach and frequency metrics for each campaign. If a campaign’s reach is too high, it indicates lower-quality audiences (like people who have already purchased from your brand) or poor targeting.
Review click-through rates for each campaign on an ongoing basis to see if there’s room for improvement. For example, if one ad is getting more clicks than another but has a lower overall conversion rate (which means fewer sales), it means that its content isn’t as compelling to buyers as they might like it to be. This can lead them back into Google Ads where they could find better options among competitors’ offerings instead of yours!
Use conversion tracking tools like Google Analytics so that you know exactly what happens after someone clicks on one of your ads—which pages did they visit? How long did they spend there before making purchases? How much money did these purchases make?
Why is now the right time for programmatic ads?
Programmatic advertising is a great way to acquire customers cost effectively with measurable indicators that tell you exactly how your campaign is performing at every stage. Here are some reasons why we think you should consider programmatic advertising now:
Programmatic ads are more affordable than ever. The cost of programmatic ads has decreased dramatically over the past few years, thanks to technological advancements that make it easier for advertisers to track and measure their return on investment (ROI). In fact, some experts predict that programmatic ad spend will surpass mobile banner display spending by 2020. As a result, brands can now affordably reach a large audience with highly relevant ads at scale.
Programmatic ads are more targeted than ever before. Thanks to sophisticated tools like artificial intelligence (AI) and machine learning algorithms—which use technology like video recognition or natural language processing (NLP)—it’s possible for advertisers to target audiences based on specific consumer behaviours instead of just demographics like age or gender.
Programmatic ads are more measurable than ever before. Advertisers can now track engagement metrics like clicks, conversions or sales directly from their ad server platforms rather than relying entirely on third parties for this data.
What kind of business can benefit from programmatic ad campaigns in the UAE?
Some of the business segments that can benefit most from programmatic ads include;
Real Estate
Hospitality
FMCG/CPG
App-based businesses
Retail
eCommerce
The challenges of implementing programmatic ads in the UAE
The UAE is a big market, but it’s also a small one. It has a unique set of challenges and opportunities compared to other markets around the world. Some challenges brands need to navigate to run an effective campaign include;
The sheer size and scale of this market makes it difficult to navigate as an advertiser or publisher (i.e., there are so many options!)
The fact that Dubai and Abu Dhabi have very different cultures means that brands must be careful when advertising campaigns aren’t localized appropriately (i.e., don’t assume you can use your company’s US or UK branding)
The transitory nature of a significant proportion of the population means that you have to invest sometime into identifying and segmenting your target audience
Programmatic advertising is a great way to acquire new customers.
Programmatic ads are much more effective than other types of advertising, and they’re usually cheaper to run as well. This means that you can scale your business faster with programmatic ads than with any other type of marketing. Programmatic ads are also easier to manage if you have a small team or no team at all. If you want to grow quickly, then using programmatic ads will help you do that!
Conclusion
Programmatic advertising is a great way to acquire new customers. It allows you to target your audience based on their interests and preferences, as well as their location within the UAE. This means that you can reach out to people who would have otherwise been difficult or costly to reach with traditional media channels like television or radio commercials.
