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Ai Digital Marketing Trends to adopt in 2022

Digital marketing is not just a buzzword, it’s a reality and marketers are using it to optimize their business. It has completely transformed the way businesses think about customer service, brand perception and content.

According to a report by Statista, Digital ad spending in the United States will reach $129 billion by 2021. Also, AI advertising market is expected to grow from $9.6 billion in 2019 to $44.2 billion by 2025 at an annual growth rate of 29%, according to Allied Market Research which implies that AI will soon be an essential part of digital marketing strategy.

But what are these AI technologies that are going to dominate digital marketing? In this article we have listed out 5 such AI powered tools which will help you scale your business in 2022.

Intelligent voice assistants 

Intelligent voice assistants are a great tool for small businesses because they allow you to engage your customers and create an interactive experience. This is beneficial in several ways:

  • Customer service – You can answer customer questions with voice commands, giving them answers much faster than typing or searching for a phone number.
  • Marketing – You can promote specials and events through apps that connect directly with the voice assistant, keeping your business top-of-mind at all times.
  • Sales – Customers can purchase products or services through the app on their phone or device, which makes it easy for them to see what’s available today instead of going somewhere else like Amazon where everything may be sold out by then (or worse yet… not even exist yet!).

AI-powered social media bots

Bots can help you automate your social media marketing.

AI-powered social media bots are a relatively new phenomenon and are currently being used by some of the biggest brands to engage with their audience in an automated manner. Bots can help you automate your social media marketing, allowing you to create content faster, reach more people and build up a community of followers who will engage with your content over time.

Bots can also be used for lead generation purposes by providing users with relevant information when they’re most likely to convert (e.g., introducing them to new products or services) or answering common questions (e.g., “how do I use this product?”).

Personalized marketing

Personalized marketing is the practice of creating content that is relevant to the needs of an individual consumer. This can be done by developing a better understanding of who your target audience is and what their interests are, as well as analyzing their behavior on social media.

This type of marketing also relies heavily on data analysis, which will help you understand where your customers are coming from, how they’re interacting with content and what kind of language they’re using when discussing products or services.

AI for content curation and creation

With so much data and user touch points available online, we can harness this data to create curated content for our audience with the power of AI.  Here are a few ways AI can help improve your content;

  • AI can help you to create content by analyzing your audience.
  • AI can help you to create content by analyzing your data.
  • AI can help in identifying gaps in your existing content and filling tem with fresh new content.

AI for SEO

AI is not just about marketing, website design and content creation. AI for SEO is a new feature that helps in improving the search engine ranking of a website. It can be used to create content, optimize content and improve website design.

AI for SEO can be used to create a website that is optimized for search engines so as to ensure better visibility on search engine results pages (SERPs). The AI-driven platforms are designed to assist businesses in creating relevant and informative web pages by analyzing user data from multiple sources including social media sites such as Twitter, Facebook etc., news portals like Reuters etc., Google Analytics etc., other websites related with yours like Wikipedia or other industry forums or blogs which may be linked back with your business model.

Early adoption of these features will help businesses in getting an edge over their competitors.

The AI-powered digital marketing trend is not limited to a specific country or region. Rather, it is everywhere and every business should follow it. If you are not yet using AI for your digital marketing campaign, you will soon get bogged down by stiff competition from others who have already adopted this feature and are reaping the benefits of it.

Early adoption of these features will help businesses in getting an edge over their competitors. It’ll also help them improve their ROI through better customer experience and more personalization in their approach to reaching the right audience with relevant ads at just the right time.

Conclusion

As a digital agency based in Dubai, we are always looking to stay ahead of the curve. We feel that with these latest trends and adoption rates being so high for AI, we can unleash growth potential for businesses locally and set them on the part to exponential growth.

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