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10 Must-Have Features for Your Website Homepage

There’s a reason your website homepage is called the “homepage.” It’s your business’s first impression with your customers. It’s where you can introduce your brand, convey identity, and establish what makes it unique from other companies. It’s a lot of pressure for one page! And yet, websites often miss out on making their home pages as effective as possible because they’re not thinking about user experience. If you are building a website at the moment, it should be top of the list for discussions with your web design agency.

Website Homepage

Is your website homepage good enough? Check out these 10 must-have features for your website homepage to help you engage your visitors and generate more leads and sales from your website.

  1. Proper Layout
  2. Navigation Menu
  3. Select the right Font
  4. A Tagline or Value Proposition
  5. Clear Call to Action
  6. Engaging Images and Videos
  7. Contact Details
  8. Testimonials
  9. Client Logos
  10. Good UI/UX

Let’s dig in.

1. Proper layout.

When it comes to the layout of your website homepage, there are a few things you should keep in mind.

  • Layout should be easy-to-navigate. The more steps it takes for users to get where they want to go, the lower your conversion rate will be. Minimize the number of clicks required to take an action as much as possible.
  • Layout should make sense. Make sure that each section of your website is relevant and useful for visitors. Organize the page content to build up to the desired action you want your website visitor to take.
  • Consistency is key! If you want people to remember your brand, then consistency across all platforms is key; if someone visits one page or another, then make sure everything looks like it belongs together. Have a brand guideline created, so your website designer can follow the guidelines for consistency across your website.

A clear and intuitive structure that makes it easy for users to find what they are looking for in a few clicks or less. Ideally no more than 3 clicks.

The structure of your website is an important part of a successful homepage. It’s easy to get lost in the sea of content on the web, and it’s even more difficult when you’re trying to find something specific. Your homepage should have a clear and intuitive structure that makes it easy for users to find what they are looking for in a few clicks or less (ideally no more than 3 clicks).

2. Navigation menu.

  • Make it easy to find what they are looking for
  • Don’t make them search
  • Don’t make them scroll
  • Don’t make them click through multiple pages
  • Don’t make them guess

3. Select the right Fonts

This is often overlooked but your website font can go a long way in determining whether a website visitor stays long enough on your website to learn about your offering and act. Fonts suitable for print media might not be suitable for websites for example.  You can use tools like fontfabric to test fonts on your website before you use them. Here is a preview of what the interface looks like.

Website Homepage

Select a font style that is inviting, legible and does not cause eye fatigue for visitors to your website. Once you have selected the fonts, ensure there is consistency for their use across your website. H1, H2, H3 and body text should be consistent across all pages of your website.

Also, avoid using too many fonts on the site website as it creates a cluttered look which unconsciously makes the website unappealing for your site visitors. We recommend using not more than 2-3 fonts at most across your website. 

4. A Tag line or Value Proposition

A simple message that explains who you are and what you do in a matter of seconds.

The most important element of your website homepage is a simple message that explains who you are and what you do in a matter of seconds. You want to make sure the messaging on your homepage is clear, concise, and easy to understand. It should be able to explain the value of your product or service in just a few words.

If you’re having trouble writing this message, try answering these questions:

  • What problem does my business solve?
  • How do I serve my customers better than anyone else?

If the web agency you are working with offers content writing, they can help you do the research, ideate and come up with compelling content that will make your website stand out.

5. Clear Call to Action.

A call to action is a button, link or another element on your website that encourages people to do something. A call to action can be anything from “Sign Up” or “Buy Now” to “Sign In” or “Subscribe.”

Your website homepage should include a call-to-action button that will direct users directly to where they need to go next: whether it be another page on your site or a request form. Make sure that this button stands out as well so people can spot it easily. A good call to action has two elements:

  • it drives the user toward their goal
  • it doesn’t overpower the page with unnecessary distractions. For example, if you own a clothing store, then making sure that your homepage features a button that says “Shop Now” will help users get what they want right away without having to hunt around for where to buy clothes in your store.

The best calls-to-action are ones that offer immediate value by clearly describing why users should complete them (e.g., save 50%). If people have no idea why they should take an action, or don’t see any immediate benefit, then they might not do it.

Website Homepage

6. Engaging Images and videos.

Images and videos are great ways to engage users. You can post them on your website homepage or in blog posts to show off your products or services, or to explain complex topics such as how the website works.

It’s also important to make sure that you use images that are relevant to your target audience. For example, if you sell camera equipment then an image of someone taking a picture of a scenic view with the new camera will be much more effective than just an image of the camera.

The quality of these images is just as important as the message they convey. Low-resolution photos can look blurry and pixelated on websites, so make sure everything is nice and crisp by previewing on different device types like mobile, tablet, laptops and desktops.

7. Contact details.

You should also have contact details on your website homepage to make it easy for visitors to get in touch with you.

This can include:

  • A phone number. This is especially important if you’re running a business with a physical location or if you are selling a complex product that people might need a consultation before they decide. Make it easy for them to reach you.
  • An email address. Instead of just having a generic contact, include an email address that is visible so people can reach you via email easily.
  • Chat. Include an option for an instant chat so people who want to ask a quick question can reach you instantly. This might be the difference between a closed sale and a lost sale.

To ensure users do not spend time trying to find contact information, you can have the contact details as floating call and messaging buttons so they can click to reach you regardless of which part of the web page they are on.

8. Testimonials.

Testimonials are a great way to build trust with your website visitors. They allow you to add personality and humanization to your site, which will help people feel more connected with the business. Let prospective customers see and hear what other happy customers have to say about your business.

Text testimonials are good but if you can get video testimonials, they are even more impactful.  You can use tools like to generate video testimonials that can be embedded directly on your website homepage.

9. Client logos.

The client logos are good for instant visual validation on your homepage. Client logos are an important visual element that can help build trust and credibility with site visitors as well as establish a relationship between your brand and existing clients.

Client logos exist when you have done business with a company before, and they want to show off their logo on your website. You can showcase them on various pages of your website like services, about us, home page etc.

10. Good UI/UX

As a business owner, it’s your job to ensure that the visitor to your website has a good experience. If they don’t, you risk losing them forever. This means that user experience is key!

Users have become pickier over time and are more aware of what makes for a good site than ever before.

Users are getting used to websites that are visually entertaining and interactive, which means that sites with poor user experience are often left behind by those who can do better.

To improve the overall user experience on your website, consider these tips below:

  • Make navigation by freezing the navigation tab at the top of the page.
  • Make sure all pages load quickly so visitors aren’t left waiting around when they need answers quickly
  • Use interesting images throughout the site so it doesn’t feel bland or boring


The homepage is the most important page on your website. It’s where users will spend most of their time and make a decision whether or not to continue exploring your site.

Don’t underestimate the power of this page. You want it to be clear, concise, and engaging so that users can understand what you do in seconds. That’s typically how long you have to engage them before you lose them.

If you need help designing a compelling website with a homepage that lands you business, check us out at Fitch Technologies.

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